Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Strategic communication management
The role of corporate communication in corporate strategy formulation and the achievement of organisational goals; the development of corporate communication strategy; and corporate communication effectiveness. Corporate communication training. Specialisation fields include the management of internal communication, financial communication, development communication, international and intercultural communication, change, diversity, social responsibility, corporate reputation, new communication technologies, the relationship between corporate communication and other organisational functions.
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