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Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Consumer Science
   
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A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa

South Africa is rich in indigenous knowledge and unique natural resources. The indigenous knowledge and resources are explored to develop new products in clothing, food products and interior merchandise. The development of new products is important for retail and is needed to establish new small businesses to enable individuals and groups to become self-sufficient and also to develop communities and to establish and expand the tourism industry in South Africa

Research Output
Research articles in refereed specialist journals

Boshoff E, Erasmus AC, Rousseau GG: 2001. Consumer decision-making models within the discipline of consumer science: A critical approach. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 29, pp 82-90.

Erasmus AC, Kok M, Retief A: 2001. Adopting a global perspective in the discipline consumer science. Journal of Family Ecology and Consumer Sciences (Formerly: Journal of Dietetics and Home Economics/Tydskrif vir Dieetkunde en Huishoudkunde) - Please select New Name, 29, pp 116-123.

Trollip AM, Boshoff E: 2001. Income-generating projects in rural communities: From theory to practice - a personal report. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 29, pp 52-59.

Trollip AM: 2001. The development of a strategy for the facilitation of income generating projects in rural communities: An insider account. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 29, pp 45-51.