Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Strategic marketing management - Research Output
Research articles in refereed specialist journals:
Jordaan Y: 2002. Direct marketing as a solution to unsafe retail shopping. Acta Academica, 34 (2), pp 182-202.
North EJ: 2002. A decade of entrepreneurship education in South Africa. South African Journal of Education, 22 (1) / Feb, pp 24-27.
du Plessis PJ, Herbst FJ: 2002. Are the product life cycle concept assumptions still sufficient for the marketing of a physical product and a service in today's dynamic environment?. The International Journal of Applied Marketing, 1 (2) / Oct.
|
