Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals
Jordaan Y: 2002. Direct marketing as a solution to unsafe retail shopping. Acta Academica, 34 (2), pp 182-202.
Green M, Grobler AF, Steyn B: 2002. Investigating strategic management roles of the corporate communication function in the Department of Housing. Communicare, 20 (2) / December, pp 1-36.
Steyn B: 2002. A meta-theoretical framework for the role of the corporate communication strategist. Communicare, 21 (2), pp 23-30.
Rensburg RS: 2002. Archbishop Desmond Tutu as moral sage and servant leader: A compassionate zealot. Skrif en Kerk, 23 (3), pp 746-761.
North EJ: 2002. A decade of entrepreneurship education in South Africa. South African Journal of Education, 22 (1) / Feb, pp 24-27.
du Plessis PJ, Herbst FJ: 2002. Are the product life cycle concept assumptions still sufficient for the marketing of a physical product and a service in today's dynamic environment?. The International Journal of Applied Marketing, 1 (2) / Oct.
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