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Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
South Africa is rich in indigenous knowledge and unique natural resources. The indigenous knowledge and resources are explored to develop new products in clothing, food products and interior merchandise. The development of new products is important for retail and is needed to establish new small businesses to enable individuals and groups to become self-sufficient and also to develop communities and to establish and expand the tourism industry in South Africa
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