Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa - Research Output
Research articles in refereed specialist journals:
Erasmus AC, Boshoff E, Rousseau G: 2002. The potential of using script theory in consumer behaviour research. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 30, pp 1-9.
Erasmus AC, Boshoff E, Rousseau G: 2002. A procedure for the elicitation of a script for the acquisition of household appliances within a consumer decision-making context. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 30, pp 21-31.
Erasmus AC, Boshoff E, Rousseau G: 2002. Elicitation and generation of a script for the acquisition of household appliances within the consumer decision-making context. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 30, pp 46-64.
Erasmus AC, Boshoff E, Rousseau G: 2002. The potential of a script to portray the acquisition of major household appliances in consumer behaviour research. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 30, pp 75-89.
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