Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Sport marketing and sport sponsorships
The specific application of marketing principles and processes to sport products and services; the marketing of non-sport products and services through an association - such as a sponsorship - with sport; and the marketing of sport bodies and codes, their personalities, their events, their activities, their actions, their strategies and their image. Sport sponsorship is the provision of resources (eg. Money, people, equipment) by an organisation (the sponsor) directly to a sponsee (eg. Sport personality, sporting authority or sport body or code), to enable the sponsee to pursue some activity (eg. Participation by the individual or event management by the authority or sport body or code) in return for rights to be included in a sponsorship agreement.
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