Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Sport marketing and sport sponsorships - Research Output
Research articles in refereed specialist journals:
van Heerden CH: 2003. Developing a body of knowledge for sport marketing in Africa. African Journal for Physical, Health Education, Recreation and Dance, 9 (2) / Oct, pp 250-264.
van Heerden CH, du Plessis PJ: 2003. The objectives set by South African sponsors for sport. Ecquid Novi, 24 (1) / July, pp 20-36.
Papers in refereed, published conference proceedings:
van Heerden CH, Joubert T: 2003. Analysing the market orientation of premier rugby clubs in England - lessons for South Africa?. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, / 29-30 Sept, Southern Africa Institute for Management Scientists, pp 1-5.
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