Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.heerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH: 2003. Developing a body of knowledge for sport marketing in Africa. African Journal for Physical, Health Education, Recreation and Dance, 9 (2) / Oct, pp 250-264.
Bezuidenhout L, van Heerden CH: 2003. An exploratory analysis of the corporate identity of selected national government departments in South Africa. Communicare, 22 (1) / July, pp 1-20.
van Heerden CH, du Plessis PJ: 2003. The objectives set by South African sponsors for sport. Ecquid Novi, 24 (1) / July, pp 20-36.
Papers in refereed, published conference proceedings:
van Heerden CH, Joubert T: 2003. Analysing the market orientation of premier rugby clubs in England - lessons for South Africa?. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, / 29-30 Sept, Southern Africa Institute for Management Scientists, pp 1-5.
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