Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
du Plessis, PJ
BCom MBL DBL(Unisa) - Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4440
Fax number: 012 362 5085
E-mail address: flip.duplessis@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH, du Plessis PJ: 2003. The objectives set by South African sponsors for sport. Ecquid Novi, 24 (1) / July, pp 20-36.
North EJ, Mostert PG, du Plessis PJ: 2003. Cybershopping: Concerns of the South African consumer. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 31, pp 58-66.
Kotzé TG, du Plessis PJ: 2003. Students as "co-producers" of education: a proposed model of student socialisation and participation at tertiary institutions. Quality Assurance in Education, 11 (4), pp 186-201.
van Rooyen J, du Plessis PJ: 2003. A conceptual and empirical validation of the household lifecycle concept in South Africa. SA Journal of Industrial Psychology/ SA Tydskrif vir Bedryfsielkunde, 29 (3), pp 30-37.
Kotzé TG, Prinsloo M, du Plessis PJ: 2003. Customer Management: Fad or Substance?. Southern African Business Review, 7 (2).
Herbst FJ, du Plessis PJ: 2003. Are the product life cycle concept assumptions still sufficient for the marketing of a physical product and a service in today's dynamic environment?. The International Journal of Applied Marketing, 2 (1), pp 3-18.
Papers in refereed, published conference proceedings:
Ehlers L, du Plessis PJ: 2003. The concept of integrated communication in South African organisations: An exploratory study. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-7.
Mostert PG, North EJ, du Plessis PJ: 2003. Internet buying behavior: A compressed decision-making process?. In World Marketing Congress, Academy of Marketing Science, Curtin, University of Technology, Perth, Australia, pp 208-212.
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