Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Prinsloo, M
MCom(Pret) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3415
Fax number: 012 362 5085
E-mail address: prinsloo@hakuna.up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Kotzé TG, Prinsloo M, du Plessis PJ: 2003. Customer Management: Fad or Substance?. Southern African Business Review, 7 (2).
Papers in refereed, published conference proceedings:
van der Merwe R, Prinsloo M: 2003. Labeling theory: What we call the customer frames the dialog in our relationships with them. In World Marketing Congress, Academy of Marketing Science, Curtin, University of Technology, Perth, Australia, pp 1-6.
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