Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Kotzé, TG
BCom(Hons) M Com (Bemarkingsbestuur) - Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4844
Fax number: 012 362 5085
E-mail address: theuns.kotze@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
North EJ, de Vos MB, Kotzé TG: 2003. The importance of apparel product attributes for female buyers. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 31, pp 41-51.
Kotzé TG, du Plessis PJ: 2003. Students as "co-producers" of education: a proposed model of student socialisation and participation at tertiary institutions. Quality Assurance in Education, 11 (4), pp 186-201.
North EJ, Kotzé TG, Stark O, de Vos R: 2003. The Power of Branding: Revisiting an "Old Friend". South African Journal of Economic and Management Sciences, 6 (1) / Mar, pp 159-177.
Kotzé TG, Prinsloo M, du Plessis PJ: 2003. Customer Management: Fad or Substance?. Southern African Business Review, 7 (2).
Papers in refereed, published conference proceedings:
North EJ, Kotzé TG: 2003. Shopping center attractiveness: A South African study. In Retailing 2003: Strategic Planning in Uncertain Times (Special Conference Series Volume X 2003), The Academy of Marketing Science, pp 247-251.
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