Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
North, EJ
BCom(Pret) MCom DCom(Unisa) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3418
Fax number: 012 362 5085
E-mail address: ernest.north@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
North EJ: 2003. The roles portrayed by children in South African magazine advertising: a longitudinal study. Communicare, 22 (1) / July, pp 58-79.
North EJ, Millard SM: 2003. Children and race in South African magazine advertising: Pre- and post-apartheid. Ecquid Novi, 24 (1), pp 37-54.
North EJ, Enslin C: 2003. Alternative brand contact communications: About extending the promotional mix. International Journal of Applied Marketing, 2 (2), pp 4-24.
North EJ, de Vos MB, Kotzé TG: 2003. The importance of apparel product attributes for female buyers. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 31, pp 41-51.
North EJ, Mostert PG, du Plessis PJ: 2003. Cybershopping: Concerns of the South African consumer. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 31, pp 58-66.
North EJ, Kotzé TG, Stark O, de Vos R: 2003. The Power of Branding: Revisiting an "Old Friend". South African Journal of Economic and Management Sciences, 6 (1) / Mar, pp 159-177.
Papers in refereed, published conference proceedings:
North EJ, Croesser V: 2003. The use of music in a coffee shop: Is it a beautiful noise?. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-7.
North EJ, Kotzé TG: 2003. Shopping center attractiveness: A South African study. In Retailing 2003: Strategic Planning in Uncertain Times (Special Conference Series Volume X 2003), The Academy of Marketing Science, pp 247-251.
Mostert PG, North EJ, du Plessis PJ: 2003. Internet buying behavior: A compressed decision-making process?. In World Marketing Congress, Academy of Marketing Science, Curtin, University of Technology, Perth, Australia, pp 208-212.
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