Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Ehlers, L
MCom(RAU), DCom(UP) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3402
Fax number: 012 362 5085
E-mail address: lene.ehlers@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Papers in refereed, published conference proceedings:
Ehlers L: 2003. The integration between Marketing and Public Relations: An Evolutionary Perspective. In Management Challenges and Management Solutions: 17th ANZAM Conference, Australian and New Zealand Academy of Management, pp 1-12.
Ehlers L, du Plessis PJ: 2003. The concept of integrated communication in South African organisations: An exploratory study. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-7.
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