Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Market Segmentation - Research Output
Research articles in refereed specialist journals:
van Rooyen J, du Plessis PJ: 2003. A conceptual and empirical validation of the household lifecycle concept in South Africa. SA Journal of Industrial Psychology/ SA Tydskrif vir Bedryfsielkunde, 29 (3), pp 30-37.
|
