Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Steyn, B
MCom(Pret) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4040
Fax number: 012 362 5085
E-mail address: bsteyn@hakuna.up.ac.za
Research Interests:
Strategic communication management
Research Output:
Papers in refereed, published conference proceedings:
Steyn B, Butschi G: 2003. Reflective public relations: A commentary on conceptual and empirical similarities and differences between South African roles research and European relective research. In Bledcom 2003: International Public Relations Research Symposium, Pristop, Ljubljana, Slovenija, pp 1-30.
Steyn B: 2003. A conceptualisation and empirical verification of the 'Strategist' (Redefined) 'Manager' and 'Technician' roles of public relations. In Bledcom 2003: International Public Relations Research Symposium, Pristop, Ljubljana, Slovenia, pp 1-31.
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