Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, G
BCom(Hons) - Jun Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4039
Fax number: 012 362 5085
E-mail address: gene.vanheerden@up.ac.za
Research Interests:
Strategic communication management
Research Output:
Research articles in refereed specialist journals:
van Heerden G: 2003. The current status of PR in Africa. European PR News, 2 (2) / July, pp 6-8.
Papers in refereed, published conference proceedings:
van Heerden G, van Rheede van Oudtshoorn GP, Bezuidenhout L: 2003. Using grassroots communication training as the pivot in the addressing of managerial issues. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-6.
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