Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret), DCom(Bemarking)(Pret) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Jordaan AC, Jordaan Y: 2003. An Inter-Disciplinary Perspective on the Information Privacy Issue in a Global Environment. South African Journal of Economic and Management Sciences, In South African Journal of Economic and Management Sciences, 6 (2) / Jun, pp 384-398.
Papers in refereed, published conference proceedings:
Jordaan Y: 2003. Underlying dimensions of consumer information privacy. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-11.
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