Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa - Research Output
Research articles in refereed specialist journals:
Erasmus AC, Boshoff E: 2003. The elicitation and generation of a script for the acquisition of major household appliances within a consumer decision-making framework. Advances in Consumer Research, 30 (1), pp 332-340.
Retief A, de Klerk HM: 2003. Development of a guide for the visual assessment of the quality of clothing textile products. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 31, pp 21-29.
de Klerk HM, Jacobs BM: 2003. Development of a socio-cognitive model for examining consumers' adoption of the internet for the purchase of apparel. South African Journal of Information Management, 5 (2), pp 1-10.
|
