Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
Erasmus, AC
BSc(Huish)(Hons) MHuish(Pret)PhD(Pret) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2575
Fax number: 012 420 2855
E-mail address: alet.erasmus@up.ac.za
Research Interests:
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Research articles in refereed specialist journals:
Erasmus AC, Boshoff E: 2003. The elicitation and generation of a script for the acquisition of major household appliances within a consumer decision-making framework. Advances in Consumer Research, 30 (1), pp 332-340.
|
