Marketing management as a function of top management, the role of marketing in the development of dynamic management approaches and training in marketing management, including the following specialist fields: The role of marketing management in enterprise functioning within a dynamic environment; measuring of service quality; relationship marketing; direct marketing; market segmentation, positioning and retail marketing.

Harmse C, Jordaan AC, Jordaan Y: 2001. The Big Mac Hamburger: Is it used to communicate a distorted media message?. Ecquid Novi, 22(1), pp 96-105.

Jordaan Y, Kourantas S: 2001. The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium. Communicare, 20(1) / Jul, pp 28-43.

Kourantas S, Jordaan Y: 2001. The attitude of South African retailers toward telemarketing. Bestuursdinamika: Kontemporêre Navorsing / Management Dynamics: Contemporary Research, 10(1) / Summer, pp 21-46.

North EJ, Kotzé TG: 2001. Parents and television advertisements as consumer socialisation agents for adolescents: An exploratory study. Journal of Family Ecology and Consumer Sciences (Formerly: Journal of Dietetics and Home Economics/Tydskrif vir Dieetkunde en Huishoudkunde) - Please select New Name, 29 / Nov, pp 91-99.

North EJ, Poggio B: 2001. Consumer socialization agents for young children : An exploratory study. South African Journal of Economic and Management Sciences, 4(2) / Jun, pp 274-285.