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 Research interest home |
| Researchers involved |
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| Postgraduate student projects |
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Strategic marketing management
Marketing management as a function of top management, the role of marketing in the development of dynamic management approaches and training in marketing management, including the following specialist fields: The role of marketing management in enterprise functioning within a dynamic environment; measuring of service quality; relationship marketing; direct marketing; market segmentation, positioning and retail marketing. |
Postgraduate students' research projects completed in 2001 (titles of dissertations and
theses) |
Dissertations |
Cromhout M: Improving customer relationship management through new product/service development (Prof PJ du Plessis) |
Matsho J: Factors affecting the profitability of the service stations in the franchise environment (Prof RS Rensburg, Mev GM Du Plessis) |
Roux L: Customer Service as a Function of Marketing Productivity and Customer Relationship Management (Mnr FJ Herbst) |
Smit R: An evaluation of student expectations and perceptions of higher education instututions (Me M Prinsloo) |
Van den Berg N: Closer to the Customer: Impact and implications for Global Financial Institutions (Prof PJ du Plessis) |
Theses |
Van Heerden CH: Factors affecting Decision-making in South African Sport Sponsorships (Prof PJ du Plessis) |