The role of corporate communication in corporate strategy formulation and the achievement of organisational goals; the development of corporate communication strategy; and corporate communication effectiveness. Corporate communication training. Specialisation fields include the management of internal communication, financial communication, development communication, international and intercultural communication, change, diversity, social responsibility, corporate reputation, new communication technologies, the relationship between corporate communication and other organisational functions.

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Steyn B, Green M: 2001. Investigating strategic management roles of the corporate communication function in the Department of Housing. Communicare, 20(2) / Dec, pp 1-35.

Steyn B, Nunes M: 2001. Communication strategy for community development - A case study of the Heifer Project - South Africa. Communicatio (Suid-Afrikaanse Tydskrif vir Kommunikasieteorie en -navorsing / South African Journal for Communication Theory and Research), 27(2), pp 29-48.

Steyn B, Xulu F: 2001. Support provided by corporate social responsiblity programmes for the creation of universal access to information and communication technology (ICT) - A content analysis of corporate web-sites. Communicatio (Suid-Afrikaanse Tydskrif vir Kommunikasieteorie en -navorsing / South African Journal for Communication Theory and Research), 27(1), pp 58-74.