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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
  
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Strategic communication management

The role of corporate communication in corporate strategy formulation and the achievement of organisational goals; the development of corporate communication strategy; and corporate communication effectiveness. Corporate communication training. Specialisation fields include the management of internal communication, financial communication, development communication, international and intercultural communication, change, diversity, social responsibility, corporate reputation, new communication technologies, the relationship between corporate communication and other organisational functions.

Postgraduate students' research projects completed in 2001 (titles of dissertations and theses)

Dissertations

De Beer E: Excellent communication in the South African organisation, with specific reference to senior management expectations of the management of communication in the organisation (Me UM Ströh)

De Beer E: Excellent communication in the South African organisation, with specific reference to senior management expectations of the management of communication in the organisation (Me UM Ströh)

Delport BPJ: Vergelyking van Kommunikasiebehoeftes by werknemers en bestuur op 'n platinamyn (Prof RS Rensburg)

Jordaan LLT: Internal communication media selection in the University of Pretoria with the emphasis on computer-mediated communication media (Prof RS Rensburg)

Jordaan LLT: Internal communication media selection in the University of Pretoria with the emphasis on computer-mediated communication media (Prof RS Rensburg)

Theses

Huysamen GJ: The development of a corporate performance communication system that facilitates continuous productivity improvement (Prof RS Rensburg)