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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
  
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Research Output
Research articles in refereed specialist journals

Harmse C, Jordaan AC, Jordaan Y: 2001. The Big Mac Hamburger: Is it used to communicate a distorted media message?. Ecquid Novi, 22(1), pp 96-105.

Jordaan Y, Kourantas S: 2001. The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium. Communicare, 20(1) / Jul, pp 28-43.

Kourantas S, Jordaan Y: 2001. The attitude of South African retailers toward telemarketing. Bestuursdinamika: Kontemporêre Navorsing / Management Dynamics: Contemporary Research, 10(1) / Summer, pp 21-46.

Neiman I, Grobler AF: 2001. The M-Net Face of Africa competition: A study on the evaluation of a public relations success story from the African continent. Communicare, 20(1) / Jul, pp 1-27.

North EJ, Kotzé TG: 2001. Parents and television advertisements as consumer socialisation agents for adolescents: An exploratory study. Journal of Family Ecology and Consumer Sciences (Formerly: Journal of Dietetics and Home Economics/Tydskrif vir Dieetkunde en Huishoudkunde) - Please select New Name, 29 / Nov, pp 91-99.

North EJ, Poggio B: 2001. Consumer socialization agents for young children : An exploratory study. South African Journal of Economic and Management Sciences, 4(2) / Jun, pp 274-285.

Steyn B, Green M: 2001. Investigating strategic management roles of the corporate communication function in the Department of Housing. Communicare, 20(2) / Dec, pp 1-35.

Steyn B, Nunes M: 2001. Communication strategy for community development - A case study of the Heifer Project - South Africa. Communicatio (Suid-Afrikaanse Tydskrif vir Kommunikasieteorie en -navorsing / South African Journal for Communication Theory and Research), 27(2), pp 29-48.

Steyn B, Xulu F: 2001. Support provided by corporate social responsiblity programmes for the creation of universal access to information and communication technology (ICT) - A content analysis of corporate web-sites. Communicatio (Suid-Afrikaanse Tydskrif vir Kommunikasieteorie en -navorsing / South African Journal for Communication Theory and Research), 27(1), pp 58-74.

White JG, Slabber J, Schreuder AN: 2001. Patient management: Measuring patients' expectations and perceptions of service quality in a dental training hospital. South African Dental Journal, 56(4) / Apr, pp 203-208.