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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
  
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Postgraduate student projects
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Postgraduate students' research projects completed in 2001 (titles of dissertations and theses)

Dissertations

Cromhout M: Improving customer relationship management through new product/service development (Prof PJ du Plessis)

De Beer E: Excellent communication in the South African organisation, with specific reference to senior management expectations of the management of communication in the organisation (Me UM Ströh)

De Beer E: Excellent communication in the South African organisation, with specific reference to senior management expectations of the management of communication in the organisation (Me UM Ströh)

Delport BPJ: Vergelyking van Kommunikasiebehoeftes by werknemers en bestuur op 'n platinamyn (Prof RS Rensburg)

Jordaan LLT: Internal communication media selection in the University of Pretoria with the emphasis on computer-mediated communication media (Prof RS Rensburg)

Jordaan LLT: Internal communication media selection in the University of Pretoria with the emphasis on computer-mediated communication media (Prof RS Rensburg)

Matsho J: Factors affecting the profitability of the service stations in the franchise environment (Prof RS Rensburg, Mev GM Du Plessis)

Roux L: Customer Service as a Function of Marketing Productivity and Customer Relationship Management (Mnr FJ Herbst)

Smit R: An evaluation of student expectations and perceptions of higher education instututions (Me M Prinsloo)

Van den Berg N: Closer to the Customer: Impact and implications for Global Financial Institutions (Prof PJ du Plessis)

Theses

Huysamen GJ: The development of a corporate performance communication system that facilitates continuous productivity improvement (Prof RS Rensburg)

Van Heerden CH: Factors affecting Decision-making in South African Sport Sponsorships (Prof PJ du Plessis)