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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
 Marketing and Communication Management home |
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Research Output
Chapters in books
Herbst FJ: 2001. Strategic Management of Marketing Value-mix Variables. In Applied Strategic Marketing, (12), Heinemann Publishers, pp 329-355. du Plessis PJ: 2001. Customer Management. In Applied Strategic Marketing, (4), Heinemann Publishers, pp 65-105. du Plessis PJ: 2001. The Nature of Strategic Marketing. In Applied Strategic Marketing, (1), Heinemann Publishers, pp 1-15. |