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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
  
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Research Output
Papers in refereed, published conference proceedings

Kritzinger HL, du Plessis PJ: 2001. An exploratory study of the practice of relationship marketing by South African small-to-micro enterprises using the internet as an enabler. In Proceedings of the South Africa Institute for Management Scientists Annual Conference: 2001, South Africa Institute for Management Science (SAIMS) & University of Stellenbosch, pp 110-122.

Steyn B: 2001. A new role for the Corporate Communication Practitioner: The Strategist. In Proceedings of the South Africa Institute for Management Scientists Annual Conference: 2001, South Africa Institute for Management Science (SAIMS) & University of Stellenbosch, pp 149-158.