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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
   
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Herbst, FJ
BCom(Hons)(Unisa) MCom(Bemarkingsbestuur)(Pret) - Lecturer

Contact details
Research interests
Research output

Contact details:

Telephone number: 012 420 3387
Fax number: 012 362 5085
E-mail address: fherbst@hakuna.up.ac.za

Research interests:

Strategic marketing management

Research output:

Chapters in books

Herbst FJ: 2001. Strategic Management of Marketing Value-mix Variables. (12), pp 329-355.