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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
   
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North, EJ
BCom(Pret) MCom DCom(Unisa) - Senior Lecturer

Contact details
Research interests
Research output

Contact details:

Telephone number: 012 420 3418
Fax number: 012 362 5085
E-mail address: ejnorth@hakuna.up.ac.za

Research interests:

Strategic marketing management

Research output:

Research articles in refereed specialist journals

North EJ, Kotzé TG: 2001. Parents and television advertisements as consumer socialisation agents for adolescents: An exploratory study. Journal of Family Ecology and Consumer Sciences (Formerly: Journal of Dietetics and Home Economics/Tydskrif vir Dieetkunde en Huishoudkunde) - Please select New Name, 29/Nov, pp 91-99.

North EJ, Poggio B: 2001. Consumer socialization agents for young children : An exploratory study. South African Journal of Economic and Management Sciences, 4(2)/Jun, pp 274-285.