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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
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du Plessis, PJ
BCom MBL DBL(Unisa) - Professor
Contact details Telephone number: 012 420 4440 Fax number: 012 362 5085 E-mail address: pdupless@hakuna.up.ac.za Strategic marketing management Chapters in books
du Plessis PJ: 2001. Customer Management. (4), pp 65-105. du Plessis PJ: 2001. The Nature of Strategic Marketing. (1), pp 1-15. Papers in refereed, published conference proceedings
Kritzinger HL, du Plessis PJ: 2001. An exploratory study of the practice of relationship marketing by South African small-to-micro enterprises using the internet as an enabler. , pp 110-122. |