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Faculty of Economic and Management Sciences
School of Management Sciences
Marketing and Communication Management
   
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Jordaan, Y
MCom(Personeelbestuur)(Pret) - Senior Lecturer

Contact details
Research interests
Research output

Contact details:

Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yjordaan@hakuna.up.ac.za

Research interests:

Strategic marketing management

Research output:

Research articles in refereed specialist journals

Harmse C, Jordaan AC, Jordaan Y: 2001. The Big Mac Hamburger: Is it used to communicate a distorted media message?. Ecquid Novi, 22(1), pp 96-105.

Jordaan Y, Kourantas S: 2001. The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium. Communicare, 20(1)/Jul, pp 28-43.

Kourantas S, Jordaan Y: 2001. The attitude of South African retailers toward telemarketing. Bestuursdinamika: Kontemporêre Navorsing / Management Dynamics: Contemporary Research, 10(1)/Summer, pp 21-46.