Output 2004
Research articles in refereed specialist journals
Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie En Navorsing
Article Title
Lubbe BA: 2004. Applying an open systems public relations model to destination image development. 30 (1), pp 131-150.
North EJ, Enslin C: 2004. Building brands through alternative brand communications. 30 (1), pp 151-165.
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