Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
North, EJ
BCom(Pret) MCom DCom(Unisa) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3418
Fax number: 012 362 5085
E-mail address: ernest.north@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
North EJ, Enslin C: 2004. Building brands through alternative brand communications. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie En Navorsing, 30 (1), pp 151-165.
North EJ, Schutte N, Schreuder AN: 2004. The role of price sensitivity in the demand for accommodation in a South African game park. International Journal of Applied Marketing, 3 (1), pp 24-38.
du Plessis PJ, Mostert PG, North EJ: 2004. Period of Internet usage: An indicator of the buying behaviour of Internet users ?. South African Journal of Economic and Management Sciences (SAJEMS), 7 (1) / March, pp 75-88.
North EJ, Kotzé TG: 2004. Customer perceptions of the attractiveness of shopping centres in Pretoria. Southern African Business Review, 8 (1) / May, pp 30-38.
North EJ: 2004. Die rol van bemarking in die kerk. Tydskrif vir Christelike Wetenskap, 40 (1 & 2), pp 99-115.
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