Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Kotzé, TG
BCom(Hons) M Com (Bemarkingsbestuur) - Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4844
Fax number: 012 362 5085
E-mail address: theuns.kotze@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH, Kotzé TG, Bruwer J: 2004. Media exposure and sponsor recall : Cricket World Cup 2003. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 26 (2) / Sept, pp 131-140.
Jordaan Y, Kotzé TG, Louw H: 2004. The relationship between number of retail-credit accounts and response rates. South African Journal of Business Management, 35 (3) / Sept, pp 41-46.
North EJ, Kotzé TG: 2004. Customer perceptions of the attractiveness of shopping centres in Pretoria. Southern African Business Review, 8 (1) / May, pp 30-38.
Kotzé TG, Prinsloo M, du Plessis PJ: 2004. Customer management: Fad or substance. Southern African Business Review, 7 (2), pp 11-27.
|
