Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret), DCom(Bemarking)(Pret) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Jordaan Y, Jordaan AC: 2004. Communicating the protection of information privacy. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 23 (1) / July, pp 137-148.
Jordaan Y: 2004. Exploring and validating consumers' information privacy concerns. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 13 (2) / July, pp 2-12.
Jordaan Y, Kotzé TG, Louw H: 2004. The relationship between number of retail-credit accounts and response rates. South African Journal of Business Management, 35 (3) / Sept, pp 41-46.
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