Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Prinsloo, M
MCom(Pret) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3415
Fax number: 012 362 5085
E-mail address: prinsloo@hakuna.up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Kotzé TG, Prinsloo M, du Plessis PJ: 2004. Customer management: Fad or substance. Southern African Business Review, 7 (2), pp 11-27.
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