Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
du Plessis, PJ
BCom MBL DBL(Unisa) - Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4440
Fax number: 012 362 5085
E-mail address: flip.duplessis@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH, du Plessis PJ: 2004. Analysis of Sport Sponsorship Management in South Africa - Implications for Africa. African Journal for Physical, Health Education, Recreation and Dance, 10 (1) / March, pp 71-89.
Engelbrecht M, du Plessis PJ: 2004. The effects of cause related marketing and cause importance on consumers' attitudes towards products and brands. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 13 (4), pp 2-14.
Stark O, du Plessis PJ: 2004. Defining the decision criteria relevant to business process outsourcing in the New Economy. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 13 (1) / March, pp 2-15.
van Heerden CH, du Plessis PJ: 2004. Identifying associations between sport sponsorship decision-making variables. South African Journal of Economic and Management Sciences (SAJEMS), 7 (3) / Sept, pp 427-445.
du Plessis PJ, Mostert PG, North EJ: 2004. Period of Internet usage: An indicator of the buying behaviour of Internet users ?. South African Journal of Economic and Management Sciences (SAJEMS), 7 (1) / March, pp 75-88.
Kotzé TG, Prinsloo M, du Plessis PJ: 2004. Customer management: Fad or substance. Southern African Business Review, 7 (2), pp 11-27.
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