Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.heerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH, du Plessis PJ: 2004. Analysis of Sport Sponsorship Management in South Africa - Implications for Africa. African Journal for Physical, Health Education, Recreation and Dance, 10 (1) / March, pp 71-89.
van Heerden CH, Badenhorst JJ: 2004. Revisiting the corporate image of South African banking institutions. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 23 (1) / July, pp 15-32.
van Heerden CH, Kotzé TG, Bruwer J: 2004. Media exposure and sponsor recall : Cricket World Cup 2003. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 26 (2) / Sept, pp 131-140.
van Heerden CH, du Plessis PJ: 2004. Identifying associations between sport sponsorship decision-making variables. South African Journal of Economic and Management Sciences (SAJEMS), 7 (3) / Sept, pp 427-445.
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