Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Product Management - Research Output
Research articles in refereed specialist journals:
North EJ, Kotzé TG, Stark O, de Vos R: 2003. The Power of Branding: Revisiting an "Old Friend". South African Journal of Economic and Management Sciences, 6 (1) / Mar, pp 159-177.
Herbst FJ, du Plessis PJ: 2003. Are the product life cycle concept assumptions still sufficient for the marketing of a physical product and a service in today's dynamic environment?. The International Journal of Applied Marketing, 2 (1), pp 3-18.
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