Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Strategic communication management - Research Output
Research articles in refereed specialist journals:
Niemann I, Crystal A, Grobler AF: 2003. Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein: A case study of University X. Communicare, 22 (1) / July, pp 21-57.
Bezuidenhout L, van Heerden CH: 2003. An exploratory analysis of the corporate identity of selected national government departments in South Africa. Communicare, 22 (1) / July, pp 1-20.
van Heerden G: 2003. The current status of PR in Africa. European PR News, 2 (2) / July, pp 6-8.
Chapters in books:
Grobler AF: 2003. Managing change through communication. In Strategic Organisational Communication: Paradigms and Paradoxes, (8), Heinemann, pp 185-211.
Papers in refereed, published conference proceedings:
Ehlers L: 2003. The integration between Marketing and Public Relations: An Evolutionary Perspective. In Management Challenges and Management Solutions: 17th ANZAM Conference, Australian and New Zealand Academy of Management, pp 1-12.
van Heerden G, van Rheede van Oudtshoorn GP, Bezuidenhout L: 2003. Using grassroots communication training as the pivot in the addressing of managerial issues. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-6.
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