Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Consumer behaviour - Research Output
Research articles in refereed specialist journals:
North EJ, Enslin C: 2004. Building brands through alternative brand communications. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie En Navorsing, 30 (1), pp 151-165.
Engelbrecht M, du Plessis PJ: 2004. The effects of cause related marketing and cause importance on consumers' attitudes towards products and brands. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 13 (4), pp 2-14.
du Plessis PJ, Mostert PG, North EJ: 2004. Period of Internet usage: An indicator of the buying behaviour of Internet users ?. South African Journal of Economic and Management Sciences (SAJEMS), 7 (1) / March, pp 75-88.
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