Output 2004
Research articles in refereed specialist journals
Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists
Article Title
Stark O, du Plessis PJ: 2004. Defining the decision criteria relevant to business process outsourcing in the New Economy. 13 (1) / March, pp 2-15.
Jordaan Y: 2004. Exploring and validating consumers' information privacy concerns. 13 (2) / July, pp 2-12.
Engelbrecht M, du Plessis PJ: 2004. The effects of cause related marketing and cause importance on consumers' attitudes towards products and brands. 13 (4), pp 2-14.
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