Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Sport marketing and sport sponsorships - Research Output
Research articles in refereed specialist journals:
van Heerden CH, du Plessis PJ: 2004. Analysis of Sport Sponsorship Management in South Africa - Implications for Africa. African Journal for Physical, Health Education, Recreation and Dance, 10 (1) / March, pp 71-89.
van Heerden CH, Kotzé TG, Bruwer J: 2004. Media exposure and sponsor recall : Cricket World Cup 2003. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 26 (2) / Sept, pp 131-140.
van Heerden CH, du Plessis PJ: 2004. Identifying associations between sport sponsorship decision-making variables. South African Journal of Economic and Management Sciences (SAJEMS), 7 (3) / Sept, pp 427-445.
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