Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Marketing Communication - Research Output
Research articles in refereed specialist journals:
Chaka PM: 2004. Business people cannot not communicate. Auditing SA, / Summer, pp 23-25.
van Heerden CH, Badenhorst JJ: 2004. Revisiting the corporate image of South African banking institutions. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 23 (1) / July, pp 15-32.
van Eck A, Grobler AF, Herbst FJ: 2004. Perceptions of branding in the clothing industry: A survey among black adolescents. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 23 (1) / July, pp 1-14.
North EJ, Schutte N, Schreuder AN: 2004. The role of price sensitivity in the demand for accommodation in a South African game park. International Journal of Applied Marketing, 3 (1), pp 24-38.
Van der Waldt DLR: 2004. Towards Corporate Communication excellence in a changing environment. Problems and Perspectives in Management, 1 (2) / Feb/March, pp 15-18.
Jordaan Y, Kotzé TG, Louw H: 2004. The relationship between number of retail-credit accounts and response rates. South African Journal of Business Management, 35 (3) / Sept, pp 41-46.
van Rheede van Oudtshoorn GP, Hay D: 2004. Group work in higher education: A mismanaged evil or a potential good. South African Journal of Higher Education, 18 (2), pp 131-149.
North EJ, Kotzé TG: 2004. Customer perceptions of the attractiveness of shopping centres in Pretoria. Southern African Business Review, 8 (1) / May, pp 30-38.
North EJ: 2004. Die rol van bemarking in die kerk. Tydskrif vir Christelike Wetenskap, 40 (1 & 2), pp 99-115.
|
