Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals
van Heerden CH: 2003. Developing a body of knowledge for sport marketing in Africa. African Journal for Physical, Health Education, Recreation and Dance, 9 (2) / Oct, pp 250-264.
Niemann I, Crystal A, Grobler AF: 2003. Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein: A case study of University X. Communicare, 22 (1) / July, pp 21-57.
Bezuidenhout L, van Heerden CH: 2003. An exploratory analysis of the corporate identity of selected national government departments in South Africa. Communicare, 22 (1) / July, pp 1-20.
North EJ: 2003. The roles portrayed by children in South African magazine advertising: a longitudinal study. Communicare, 22 (1) / July, pp 58-79.
Grobler AF, Puth G: 2003. Communication in the management of change: Applications to the private and public sector. Communitas: Journal for Community Communication/ Joernaal vir Gemeenskapskommunikasie, 7, pp 1-29.
North EJ, Millard SM: 2003. Children and race in South African magazine advertising: Pre- and post-apartheid. Ecquid Novi, 24 (1), pp 37-54.
van Heerden CH, du Plessis PJ: 2003. The objectives set by South African sponsors for sport. Ecquid Novi, 24 (1) / July, pp 20-36.
van Heerden G: 2003. The current status of PR in Africa. European PR News, 2 (2) / July, pp 6-8.
North EJ, Enslin C: 2003. Alternative brand contact communications: About extending the promotional mix. International Journal of Applied Marketing, 2 (2), pp 4-24.
North EJ, de Vos MB, Kotzé TG: 2003. The importance of apparel product attributes for female buyers. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 31, pp 41-51.
North EJ, Mostert PG, du Plessis PJ: 2003. Cybershopping: Concerns of the South African consumer. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinekologie en Verbruikerswetenskappe, 31, pp 58-66.
Kotzé TG, du Plessis PJ: 2003. Students as "co-producers" of education: a proposed model of student socialisation and participation at tertiary institutions. Quality Assurance in Education, 11 (4), pp 186-201.
van Rooyen J, du Plessis PJ: 2003. A conceptual and empirical validation of the household lifecycle concept in South Africa. SA Journal of Industrial Psychology/ SA Tydskrif vir Bedryfsielkunde, 29 (3), pp 30-37.
North EJ, Kotzé TG, Stark O, de Vos R: 2003. The Power of Branding: Revisiting an "Old Friend". South African Journal of Economic and Management Sciences, 6 (1) / Mar, pp 159-177.
Jordaan AC, Jordaan Y: 2003. An Inter-Disciplinary Perspective on the Information Privacy Issue in a Global Environment. South African Journal of Economic and Management Sciences, In South African Journal of Economic and Management Sciences, 6 (2) / Jun, pp 384-398.
Kotzé TG, Prinsloo M, du Plessis PJ: 2003. Customer Management: Fad or Substance?. Southern African Business Review, 7 (2).
Herbst FJ, du Plessis PJ: 2003. Are the product life cycle concept assumptions still sufficient for the marketing of a physical product and a service in today's dynamic environment?. The International Journal of Applied Marketing, 2 (1), pp 3-18.
|
