Research 2004

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Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals

Journal Title

Instructions

Select the first letter of the journal title from the alphabetical list.

A

van Heerden CH, du Plessis PJ: 2004. Analysis of Sport Sponsorship Management in South Africa - Implications for Africa. African Journal for Physical, Health Education, Recreation and Dance, 10 (1) / March, pp 71-89.

Chaka PM: 2004. Business people cannot not communicate. Auditing SA, / Summer, pp 23-25.

C

van Heerden CH, Badenhorst JJ: 2004. Revisiting the corporate image of South African banking institutions. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 23 (1) / July, pp 15-32.

Jordaan Y, Jordaan AC: 2004. Communicating the protection of information privacy. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 23 (1) / July, pp 137-148.

van Eck A, Grobler AF, Herbst FJ: 2004. Perceptions of branding in the clothing industry: A survey among black adolescents. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 23 (1) / July, pp 1-14.

North EJ, Enslin C: 2004. Building brands through alternative brand communications. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie En Navorsing, 30 (1), pp 151-165.

I

North EJ, Schutte N, Schreuder AN: 2004. The role of price sensitivity in the demand for accommodation in a South African game park. International Journal of Applied Marketing, 3 (1), pp 24-38.

M

Engelbrecht M, du Plessis PJ: 2004. The effects of cause related marketing and cause importance on consumers' attitudes towards products and brands. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 13 (4), pp 2-14.

Stark O, du Plessis PJ: 2004. Defining the decision criteria relevant to business process outsourcing in the New Economy. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 13 (1) / March, pp 2-15.

Jordaan Y: 2004. Exploring and validating consumers' information privacy concerns. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 13 (2) / July, pp 2-12.

P

Van der Waldt DLR: 2004. Towards Corporate Communication excellence in a changing environment. Problems and Perspectives in Management, 1 (2) / Feb/March, pp 15-18.

S

van Heerden CH, Kotzé TG, Bruwer J: 2004. Media exposure and sponsor recall : Cricket World Cup 2003. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 26 (2) / Sept, pp 131-140.

Jordaan Y, Kotzé TG, Louw H: 2004. The relationship between number of retail-credit accounts and response rates. South African Journal of Business Management, 35 (3) / Sept, pp 41-46.

van Heerden CH, du Plessis PJ: 2004. Identifying associations between sport sponsorship decision-making variables. South African Journal of Economic and Management Sciences (SAJEMS), 7 (3) / Sept, pp 427-445.

du Plessis PJ, Mostert PG, North EJ: 2004. Period of Internet usage: An indicator of the buying behaviour of Internet users ?. South African Journal of Economic and Management Sciences (SAJEMS), 7 (1) / March, pp 75-88.

van Rheede van Oudtshoorn GP, Hay D: 2004. Group work in higher education: A mismanaged evil or a potential good. South African Journal of Higher Education, 18 (2), pp 131-149.

Kotzé TG, Prinsloo M, du Plessis PJ: 2004. Customer management: Fad or substance. Southern African Business Review, 7 (2), pp 11-27.

North EJ, Kotzé TG: 2004. Customer perceptions of the attractiveness of shopping centres in Pretoria. Southern African Business Review, 8 (1) / May, pp 30-38.

T

North EJ: 2004. Die rol van bemarking in die kerk. Tydskrif vir Christelike Wetenskap, 40 (1 & 2), pp 99-115.