Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Papers in refereed, published conference proceedings
Steyn B: 2003. A conceptualisation and empirical verification of the 'Strategist' (Redefined) 'Manager' and 'Technician' roles of public relations. In Bledcom 2003: International Public Relations Research Symposium, Pristop, Ljubljana, Slovenia, pp 1-31.
Steyn B, Butschi G: 2003. Reflective public relations: A commentary on conceptual and empirical similarities and differences between South African roles research and European relective research. In Bledcom 2003: International Public Relations Research Symposium, Pristop, Ljubljana, Slovenija, pp 1-30.
Ehlers L: 2003. The integration between Marketing and Public Relations: An Evolutionary Perspective. In Management Challenges and Management Solutions: 17th ANZAM Conference, Australian and New Zealand Academy of Management, pp 1-12.
van Heerden CH, Joubert T: 2003. Analysing the market orientation of premier rugby clubs in England - lessons for South Africa?. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, / 29-30 Sept, Southern Africa Institute for Management Scientists, pp 1-5.
van Heerden G, van Rheede van Oudtshoorn GP, Bezuidenhout L: 2003. Using grassroots communication training as the pivot in the addressing of managerial issues. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-6.
Jordaan Y: 2003. Underlying dimensions of consumer information privacy. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-11.
North EJ, Croesser V: 2003. The use of music in a coffee shop: Is it a beautiful noise?. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-7.
Ehlers L, du Plessis PJ: 2003. The concept of integrated communication in South African organisations: An exploratory study. In Proceedings of the 15th Annual Southern Africa Institute for Management Scientists (SAIMS) Conference, Southern Africa Institute for Management Scientists, pp 1-7.
North EJ, Kotzé TG: 2003. Shopping center attractiveness: A South African study. In Retailing 2003: Strategic Planning in Uncertain Times (Special Conference Series Volume X 2003), The Academy of Marketing Science, pp 247-251.
Mostert PG, North EJ, du Plessis PJ: 2003. Internet buying behavior: A compressed decision-making process?. In World Marketing Congress, Academy of Marketing Science, Curtin, University of Technology, Perth, Australia, pp 208-212.
van der Merwe R, Prinsloo M: 2003. Labeling theory: What we call the customer frames the dialog in our relationships with them. In World Marketing Congress, Academy of Marketing Science, Curtin, University of Technology, Perth, Australia, pp 1-6.
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